Our mission is to bring health, safety, and joy to kids and parents while using or thinking of our products

Who We Are
Sheerun is an importer, distributor, and retailer of premium European baby and child products in the US and Canada.

We meticulously scan the industry for proven and high-value brands that have been underrepresented in our target markets. We partner with those brands to expeditiously create brand awareness, plan and implement easy access to the brands, and set the stage for steady growth.

We pursue an elaborate multichannel sales and marketing model according to the product type and brands’ maturity stages.

We are committed to engage with our customers for the complete customer journey spanning the awareness stage to post-purchase with an emphasis on advising, education and training, and building a relationship.

Our Values
  • Quality and reliability above all
  • We live in our customers’ shoes, and not just getting in and out!
  • Overdeliver – we strive to go above and beyond what is expected
  • We pursue our partners’ interests on the same path as ours
  • We look to build long-term relationships and not transactions
Our Target Categories
  • Mobility & Travel
    Buggies, Strollers, Car seats, carriers, Sleeping bags and footmuffs, …
  • Baby Meal Time
    Meal preparation, storage & accessories, high chair, boosters,
  • Safety & Comfort
    Baby proofing, Monitors, Medical devices, Rockers & Loungers, …
  • Bathing & Nursing

Log in

You dont have an account yet? Register Now