Crafted with Love in Belgium
Delivering Only What Baby Skin Truly Needs.
The Origin
Oh, Baby! was founded by a mother with a background in the cosmetic and pharmaceutical industries, inspired by a simple belief: baby care should be pure, gentle, and uncompromising. Aware of how chemical ingredients can affect delicate skin, she set out to create organic baby care products that protect and nurture—without sacrificing texture, scent, or sustainability.
Rooted in purity and care, Oh, Baby! products are thoughtfully developed using nature’s finest ingredients and responsibly made for babies, parents, and the environment. It is a family-led commitment to giving little ones a healthier, more natural start in life.
Discover the Essence of Oh, Baby!
Organic + Vegan, Made for Baby & Children’s Skin
Oh, Baby! is a line of organic and vegan skincare created for babies and children—where ingredient choices matter most. The formulas are built to be gentle by nature, aligning with families who want clean, conscious care without compromising performance or feel on the skin.This is everyday skincare with a premium standard: thoughtfully formulated, easy to use, and made to fit into real routines from newborn through childhood—especially for families who prefer organic, plant-forward personal care.
Pre- & Probiotics to Reinforce the Skin Barrier
Our products are reinforced with pre- and probiotics—good bacteria support that helps strengthen the skin barrier. This matters because a strong skin barrier is key to comfort and resilience, especially for skin that’s more prone to irritation, redness, and itching.Instead of only focusing on “gentle,” the range adds a modern layer of skin science: barrier support that helps skin stay balanced, calm, and protected through the daily realities of baby life—diapers, wiping, bathing, and weather changes.
Minimal Fragrance + High-Performance Texture
Oh, Baby! is designed to win on first touch: a small amount spreads easily, absorbs quickly, and leaves skin soft—never greasy or sticky. The body lotion especially shows this “less is more” performance, making application feel effortless and clean.Scent is kept intentionally minimal: just 0.2% perfume, and it’s an organic perfume. That means a gentle, pleasant finish without relying on heavy fragrance—supporting a more skin-respectful approach to baby
Why Choose bébéjou?
Choosing bébéjou is about investing in quality, safety, and peace of mind.
Each of our products is crafted with meticulous attention to detail, ensuring durability and reliability. Safety is paramount, with all products made from non-toxic, baby-safe materials that meet the highest safety standards. Additionally, bébéjou’s dedication to sustainability and ethical practices means retailers can confidently offer a brand that values environmental responsibility. Carrying bébéjou products not only enhances your product lineup with high-quality, trusted baby care items but also aligns your store with a brand that parents around the world trust and cherish.
Product Categories
Baby Care Essentials
We offer a wide array of baby care essentials, including grooming kits, thermometers, and more, each designed to make daily baby care tasks easier and more enjoyable. Every product reflects our commitment to quality and innovation, such as our gentle, hypoallergenic baby lotion dispensers and soft-bristle hairbrushes tailored for delicate baby skin.
Baby Bathing
Our baby bathtubs are designed to make bath time a delightful experience for both you and your baby. With features like built-in thermometers and anti-slip surfaces, our bathtubs ensure a safe and enjoyable bath time every time. The anti-slip feet provide additional stability, and the thoughtfully placed drainage hole allows for easy emptying and cleaning.
Baby Meals
Crafted from 100% pure cotton, our bibs are soft, absorbent, and gentle on your baby’s skin. They come in a variety of charming prints and are machine washable at 40 degrees, making them perfect for everyday use. Our sleeved bibs, for those particularly messy meals, provide full coverage protection. Made from water-resistant materials, these bibs are easy to clean and keep your baby's clothes free from stains.
Baby Sleeping
Our baby bed blankets are made of high-quality breathable, hypoallergenic fabrics that are gentle on your baby’s skin, with the Samo blanket featuring a terry lining for cooler nights and the Mira blanket offering a lightweight option for warmer days. Measuring 90x140 cm, these blankets ensure ample coverage and come in stylish designs.
Baby Toilet Training
Bébéjou training seats are ergonomically designed to fit securely on standard toilets, providing stability and comfort for your child. With features like splash guards and easy-to-clean surfaces, our products ensure a hygienic and convenient experience. Crafted with non-toxic materials and thoughtful designs to support your child's development with confidence and ease.
Baby Accessories
Complete your bath time routine with our range of practical and stylish accessories. From bath seats and temperature indicators to washcloths and bathrobes, bébéjou offers everything you need to create a soothing and enjoyable bath time ritual for your baby.
